There is no single best way to drive traffic to your website. It takes a mix of creativity, resourcefulness, and diligence to attract the right crowd.
Plus, once you draw traffic, you need to have a system in place to engage your new visitors and turn them into repeat visitors, prospects, leads, customers, and advocates.
Brian Gardner, founder of StudioPress, is currently giving away the “Wintersong” theme – a Genesis child theme – over at his site. In the WordPress community, the Genesis framework (StudioPress developed Genesis) is big stuff. Along with a couple other major players in the premium theme market, StudioPress’ Genesis framework is the starting point for thousands of websites across a wide range of industries.
Brian’s giveaway involves a number of moving pieces that draw traffic and drive action. He’s got a cool new child theme on his site – Wintersong; one that’s not currently available for purchase or download. But he’s giving away 10 copies of the theme to contest participants. The giveaway of a coveted theme is a great way to drive traffic and excitement among his target audience (folks like me).
Here’s the catch: in order to be eligible for the giveaway, you have to comment on his post, share his link on Facebook, and give him a tweet. If that wasn’t enough, you can get extra credit for blogging about the giveaway (this post you’re reading is due to his giveaway). Brian has not only drawn targeted traffic, he’s also driven significant user engagement, with somewhere in the neighborhood of 100 entries to date.
Moral of the story: there’s no single best way to drive traffic, leads, and sales to your website. Giving away something that people want in exchange for action on their end, however, is a common principle and recurring theme in successful content marketing campaigns.
Take a page from Brian and start brainstorming ways to giveaway some of your expertise in exchange for an action by your target market.
Note: Because I like his theme, I decided to try to shamelessly reproduce an altered version of it – which is what you’re seeing on my site right now.
Brian, thanks for the quality design – I’d love to win a copy so that I could make my site look slicker than it does today! I’m working to get back on the blogging train, and, while there’s no substitute for just writing, great design definitely makes the writing easier!